Seine Business School
MSc Retail, E-commerce & Customer Experience
An omnichannel programme built for modern retailers, marketplaces and consumer brands. Students learn to improve conversion, loyalty, merchandising and operational performance.
Roles students can grow into
The company role must be linked to the learning outcomes and become more demanding over time. Placement is never presented as guaranteed before a suitable employer and contract are confirmed.
E-commerce operations assistantMarketplace coordinatorCRM assistantRetail performance analystMerchandising assistantCustomer experience coordinator
Potential employer environments
↗ Retail chains↗ Fashion and beauty brands↗ Marketplaces↗ Consumer brands↗ Supermarkets↗ Omnichannel businesses
Academic modules connected to the workplace
E-commerce management
Digital merchandising
Marketplace operations
Consumer behaviour
CRM and loyalty
Inventory planning
Store performance
Customer analytics
Omnichannel strategy
Four semesters of increasing responsibility
01
Semester 1 - Observe
Understand the customer and the commercial operation.
- Customer journey
- Store or site audit
- Merchandising analysis
02
Semester 2 - Convert
Improve a sales, loyalty or marketplace workstream.
- Conversion experiment
- CRM campaign
- Performance report
03
Semester 3 - Orchestrate
Connect channels, inventory and teams.
- Omnichannel plan
- Forecast or range review
- Stakeholder presentation
04
Semester 4 - Reinvent
Deliver a measurable customer or retail transformation.
- Applied thesis
- Executive defence
- Verified skills passport
Evidence expected at graduation
The exact assessment framework will be aligned with the certification requirements. The programme is designed to leave each graduate with visible, employer-relevant proof.
✓ Customer journey✓ Conversion experiment✓ CRM campaign✓ Employer evaluation✓ Applied thesis
Join the development list
This pathway belongs to phase two. Registering interest helps Seine validate student and employer demand; it is not an application for immediate enrolment.